Millennials On The Move

Episode 1

Are Millennials even buying houses? In this video series we will talk about what millennials look for when they are in the market to buy a home.

Episode 2

What can you do to attract more Millennials to buy homes that you are selling? In this video series we will talk about making your homes into smart homes so you can attract more buyers, especially millennials .

Episode 3

If you want to sell your home to the exploding Millennial Market, then you should know they care what their friends think. Crazy right? 

Episode 4

Would you believe that there is a super simple thing you do to upgrade your home to make it more appealing to Millennials? 

Episode 5

What’s the most appealing home design to Millennials? CLEAN & SIMPLE!

Episode 6: Starter Home vs Forever Home – Part 1

If you’re thinking about buying your first home you may be wondering what kind of house is right for you. Should you buy a starter home and sell it in a few years to buy your forever home or should you just save to buy your forever home right off the bat?

Episode 7: Starter Home vs Forever Home – Part 2

Starter homes are great, but they are not for everyone. However, there are definitely benefits to buying a forever home right out of the gate. However, saving up for a forever home can seem impossible, but it can be done with some determination and incredible savings skills. 

Home Buyer Myths

Myth 1

“I don’t have enough for a down payment!” It’s a common statement for many future homeowners, but do you actually know how much you need for a down payment? There’s only one way to find out!

Myth 2

“I can’t buy a house now, I’m stuck in my lease!” Renting can be a hard cycle to break so it’s important to know what your termination fees are in case that dream home you’ve been looking for hits the market. You won’t want to be suck in your rental forever! 

Myth 3

If you’re worried about buyer’s remorse don’t let that stop you from buying a home. Waiting too long for the perfect deal can actually be a huge mistake.

Selling In A Snap


Selling your home can be stressful but there is one thing you can do to stand out from the competition. CLEAN! Believe it or not but a spotless home gives off that move-in ready feel making your home much more desirable to buyers.


First impressions are everything so ensuring that your home looks its absolute best when buyers stop by to see it in-person is crucial. An easy way to do that is to hire a professional interior designer to stage your home! 


These days most homebuyers are finding their new homes online, which means one thing. The pictures of your home need to spectacular. Pictures give potential home buyers the first glimpse of your home and it’s where they ultimately decide whether or not they want to see your home in person. So getting professional pictures taken of your home is crucial to it selling fast and for top dollar.


Coming up with the right price for your home can be the most difficult part of the selling process. If the price is too high your home can sit on the market, too low and you will be leaving money on the table. 

Home Value Reports & Fair Pricing

No one wants their home sitting on the market for months with little to no showings. However, there are a couple of things you can do to prevent that from happening. The first thing you should consider is getting a Home Value Report done by a Realtor, that way you will know what “fair market value” for your home is. 

Unusual Home Features 

Did you know that there may be a feature in your home that is keeping in from selling? Don’t worry there are things that you can do to sell your home in a snap!

The Importance of Proper Staging

Selling your home in a snap can be difficult but did you know that having your home professionally staged typically means your home will sell 87% faster than a non-staged home? 

The 5-Year Rule

Normally, when you buy a home the plan is to stay in for years to come, but there are certain circumstances that pop up that can change your plans. So, if you’re asking yourself “how soon can I sell this place?” There is one rule about selling that you shouldn’t break. 

When Is A Good time To Sell?

One of the most asked questions we get is: “when is a good time to sell?” Well, that honestly depends on your particular situation, however, in a seller’s market you have the potential to make some serious coin. 

Bad Neighborhood

Nothing can drive the value of your home down faster than a bad neighborhood. Here is how to spot the downward spiral and how to get out of it. 

Bidding Wars

In Lakeland’s HOT Real Estate market bidding wars are bound to happen. So what’s the easiest way to win a bidding war? The answer might surprise you!

If you find the home of your dreams but other offers are on the table you might have to break out your secret weapon to win a bidding war!

In Lakeland’s HOT Real Estate Market bidding wars are inevitable. You want to make sure that you have a trusted and knowledgeable Realtor on your side. However, here are two insider secrets you should know before battling it out in bidding war!

Contingencies allow buyers to back out of contracts for many reasons. But did you know when you submit an offer you can use the contingencies to your advantage to win a bidding war? 

It’s always a good idea to allign youself with a trusted Realtor who has the experiece. Why? Well, when you find yourself in the middle of a bidding war in Lakeland’s hot market you are going to want an S&D Agent on your side. 

Historic Homes

Rules & Regulations

If you’re in love with Lakeland’s Historic District, which is very easy to fall for. You might be thinking owning a piece of history is right for you. However, knowing all the rules and regulations that come with buying a historic home is important to understand to fully enjoy your relic of the past.

Repairs & Maintenance

Many of Lakeland’s Historic Homes were built in the 1920’s which means they are filled to the brim with historic charm. However, repairs and maintenance can be difficult for older homes since many of the materials used to build them are no longer available. So, how do you repair and maintain a historic home?

The Benefits

If cookie-cutter houses aren’t your thing, a historic home may be just what you need. The benefits to owning one are endless, check out this video where we go over a few of the benefits to owning your own piece of Lakeland history.

The Agents of S&D

Agents in Action: May Highlights

Without our community, there would be no S&D Real Estate. And because of this, we approach each day with a grateful heart and a renewed commitment to leaving our community better than we found it. We are welcoming and easy to approach. We treat each new relationship with enthusiasm. And we put in the extra effort to remember not only names and faces but the stories and motivations behind each.

Check out our Highlights from May!

The mark of a “bad” Realtor is not doing these three things that the Pinnacle Group at S&D Real Estate does correctly. Find out what those three things are! 

Our agent, Wendy McNally discusses the importance of staging a home and how she has a skill very little Realtors actually have.

Madison Zorn may have recently gotten her license, but she has been working in Property Management for awhile. Learn all the increble experience she brings to the table! 

Matt Linton has hundreds of years of experiece under his belt. How is that possible? Check out this to find out!

Hey it’s Shawn again! Today we had the pleasure to interview the Reina Team. They have tons of expereince AND an intense system they use to stay organized through the home buying process. Check it out now! 

The Home Navigators, Jim & Tammie Hampton bring a unique perspective to home buying and selling sicne they have moved over 30 times! They have dealt with everything from New Construction to a complete remodel and everything in between. 

Personalization and personality is key when looking for a Realtor. Alysia Cortes, aka The Unicorn Realtor, speaks about how she has blossomed into a Real Estate powerhouse!

S&D Property Management Division has won several awards for their amazing effiecncy and great customer service. Our Property-Manager, John-Michael Elliott sheds some light on how our amazing team works.

Local Experts

First-Time Home Buyers & Pre-Approval Featuring Robby Sampson with The Mortgage Firm

In this first episode with The Mortgage Firm, Robby Sampson explains what the most important thing to do for first-time home buyers. 

Credit Scores Featuring Robby Sampson with The Mortgage Firm

In this second episode with The Mortgage Firm, Robby Sampson explains what a credit score is and how a consumer credit score is different than the FICO score used to get a Mortgage. 

Explaining the Different Loan Programs Featuring Robby Sampson with The Mortgage Firm

In this episode, Robby, from The Mortgage Firm explains the different loan programs and the types of buyers that would fit those loans the best.